Social Media - Your Business's Social Identity
Social Media, Improving your Online Business Experience!!
It would be a disservice to discuss current trends in digital marketing and fail to mention social media, an area that is experiencing exponential technological advancement. Through this mode of communication, people from around the globe, in every path of life, have been connected; and with the birth and growth of smartphones, social media experiences has become intertwined with the daily activities of living for everyone—from elementary students to great-grandparents.
Facebook, Instagram, and Twitter are three social media platforms that have given entrepreneurs the avenue for mass exposure with minimal expense. Multiple advertising tools have been developed for easy use. In a few short moments’ searching, anyone can see the vast array of creativity in the ways these tools are utilized. As powerful a tool social media may be for generating growth, it can be equally damaging to a brand if used unwisely. Today’s incentives and platforms have shown astonishing growth and change, considering how business owners relied on expensive and risky means to promote their products/services. Once, only the local client would benefit from advertising; but today, the reach stretches around the world.
Due to the need for entrepreneurs to expand their base for marketing products, their world has exploded, both locally and globally, triggering a creative and innovative surge among business owners as they explore every opportunity. The goal of every business owner is financial growth. This can only happen with diligence and astute market analysis and advertising. These business owners have redirected their focus and efforts toward the internet. In so doing, they are meeting the ever-growing demands coming from around the world.
Online business is a general term used to refer to selling and buying of commodities via the internet. It is further divided into subcategories, such as E-payment, online delivery, and digital marketing; all of which works together towards ensuring a successful business transaction. However, this article mainly focuses on digital marketing with emphasis on social media which is taking the marketing industry by storm.
It is possible to promote yourself on social media; however, there are many little-known things that can be done to multiply your results. One such strategy is to work with a reputable digital marketing agency that will assist you in both speeding up the process and allowing you to focus solely on closing business deals. Hillier Consulting and Marketing, Inc. is here to serve you. We endeavor to ensure your social media presence reaches its maximum potential, generating buzz and boosting your internet traffic. Complete web domination for your local business is an achievable goal. Success is just a few clicks away.
Everybody—old and young—is talking about social media platforms, whether they are Facebook, Instagram or Twitter. Most prominent online dealers will say that their life begins and ends with eBay.
Available research indicates that the majority of young people spend the better part of their day on social media sharing trending stories, funny clips, viral videos, communicating, and having fun. It is these trends that business owners recognize and excellent platform, proven to be inexpensive, convenient, and reliable when it comes to marketing and selling products and services. Additionally, social media gurus offering a wide range of assistance for businesses have emerged and are growing in number.
It would be a disservice to discuss current trends in digital marketing and fail to mention social media, an area that is experiencing exponential technological advancement. Through this mode of communication, people from around the globe, in every path of life, have been connected; and with the birth and growth of smartphones, social media experiences has become intertwined with the daily activities of living for everyone—from elementary students to great-grandparents.
Facebook, Instagram, and Twitter are three social media platforms that have given entrepreneurs the avenue for mass exposure with minimal expense. Multiple advertising tools have been developed for easy use. In a few short moments’ searching, anyone can see the vast array of creativity in the ways these tools are utilized. As powerful a tool social media may be for generating growth, it can be equally damaging to a brand if used unwisely. Today’s incentives and platforms have shown astonishing growth and change, considering how business owners relied on expensive and risky means to promote their products/services. Once, only the local client would benefit from advertising; but today, the reach stretches around the world.
Due to the need for entrepreneurs to expand their base for marketing products, their world has exploded, both locally and globally, triggering a creative and innovative surge among business owners as they explore every opportunity. The goal of every business owner is financial growth. This can only happen with diligence and astute market analysis and advertising. These business owners have redirected their focus and efforts toward the internet. In so doing, they are meeting the ever-growing demands coming from around the world.
Online business is a general term used to refer to selling and buying of commodities via the internet. It is further divided into subcategories, such as E-payment, online delivery, and digital marketing; all of which works together towards ensuring a successful business transaction. However, this article mainly focuses on digital marketing with emphasis on social media which is taking the marketing industry by storm.
It is possible to promote yourself on social media; however, there are many little-known things that can be done to multiply your results. One such strategy is to work with a reputable digital marketing agency that will assist you in both speeding up the process and allowing you to focus solely on closing business deals. Hillier Consulting and Marketing, Inc. is here to serve you. We endeavor to ensure your social media presence reaches its maximum potential, generating buzz and boosting your internet traffic. Complete web domination for your local business is an achievable goal. Success is just a few clicks away.
Everybody—old and young—is talking about social media platforms, whether they are Facebook, Instagram or Twitter. Most prominent online dealers will say that their life begins and ends with eBay.
Available research indicates that the majority of young people spend the better part of their day on social media sharing trending stories, funny clips, viral videos, communicating, and having fun. It is these trends that business owners recognize and excellent platform, proven to be inexpensive, convenient, and reliable when it comes to marketing and selling products and services. Additionally, social media gurus offering a wide range of assistance for businesses have emerged and are growing in number.
We cannot overstate the power of the internet and social media for the growth of your business. Your company’s internet presence and social identity will either create a thriving business or cause your sales to languish, “dead in the water.” The professionals at Hillier Consulting and Marketing, Inc. understand the momentum that effective social media produces, and we work with you to create a powerful internet presence through multiple social media platforms.
There is a variety of social media outlets available for the promotion of your website; and the options increase daily. We have found the following are to be the most effective platforms for creating a strong internet presence for your business, which in turn will lead to increased sales and web domination.
When it comes to social networking, Facebook leads the pack with upwards from 2 Billion members. Facebook has a variety of advertising options available, including add-ins, such as Pinterest and Foursquare, for greater user satisfaction and increased positive results; and positive results translate into increased web traffic and sales.
Looking for an express lane to reach vast numbers of potential clients? Nothing compares to Twitter. With “tweets” containing no more than 140 characters, you can potentially attract the attention of thousands of visitors each day with short bursts of content. Twitter can be likened to the Audubon of internet communications, with nearly 500 Million users as your potential audience.
Google+ is an extraordinary pathway for online communication. To call it “social media” misses the depth and breadth of influence Google+ provides. It is an interest-based network, meaning it is user friendly, targeting specific demographics. In order to reach the billion users mark, Google+ is a vital component to be included in your social media approach.
Visual marketing—pictures, graphics, and videos—is a powerful tool that has the power to create immediate sensory responses in viewers. Instagram capitalized on this concept, and currently exceeds 700 million members. Used effectively, Instagram can prompt a visceral response that generates an internal call for action and a curiosity for additional information on your service or product. Instagram is currently adding 1 Million users every 4 months, so they definitely are not slowing down and need to be a part of your social media strategy. If this were not enough, you can link your Instagram, Twitter, Tumblr and Facebook accounts so one post to Instagram also posts to Facebook and Twitter.
YouTube has the potential to connect with the future client unlike most other internet platforms. It is powerful and effective SEO tool with far-reaching capabilities to reach a mass audience in a relatively short period of time.
Pinterest, is another platform using visual recognition, making emotional connection with the audience. This social networking site enables users to post, or pin, images or videos of interest to boards (a collection or thread of common themed posts). Although Pinterest does have a social slant, it consists of over 175 million users and can be an extraordinary source of exposure.
LinkedIn is the leading platform available to professionals, with over half a Billion registered members. In terms of social networking sites focused on the business community, it does not get any better than LinkedIn. Its primary goal is to connect professionals within their own industry and related commerce. Potential benefits include increased productivity and visibility for your business—both individually and professionally.
Like any other marketing strategy, doing business on social media calls for professionalism and creativity in order to yield maximum benefits. As an entrepreneur, the first thing you need to do is identify your target audience. This will determine how you proceed as well as which tools that you will need to make the entire experience profitable and manageable. If you are not fluent in the workings of the different social media platforms and their functions, it will be to your benefit to seek out consulting services or conduct thorough research on the internet.
Next, you need to consider your business objectives—short-term and long-term. Not all products do well on the same platform. For instance, if your business predominantly deals with products suitable for the fashion industry, like clothing, the best platform would be Facebook. This is due to the additional tools available, such as picture editing that improve the image, giving an appealing look. If your product needs demonstration, videos posted on Instagram would be a perfect choice. Educational institutions may want to market on Twitter. In short, it’s vital to know what you are looking for and where the audience you are looking for is located.
You may wonder what techniques are available to ensure social media marketing is, and remains effective. Your first, and most important objective is to gain as many followers and friends as possible. This may require the use of available strategies guaranteed to increase your fan base. Apart from this, you must actively introduce trending topics sure to trigger reactions from people. It is imperative you respond to comments in your posts. You must also remain up-to-date, relevant, and creative. Everyone wants to be associated with someone who will keep them up-to-date with current trends, whether about prominent people or the latest gossip.
In conclusion, it is important to note the presence of security risks associated with social media in business. Because of this, caution is a must with all interactions on social media. The use of automated tools, introduced for reposting, follow back, etcetera, are available so that you are not caught in the cycle of trying to accommodate the levels of expectation that can drive social media. Stay up-to-date on these and upcoming tools, that will enhance and improve your social media business experience, making it even more exciting.m
Next, you need to consider your business objectives—short-term and long-term. Not all products do well on the same platform. For instance, if your business predominantly deals with products suitable for the fashion industry, like clothing, the best platform would be Facebook. This is due to the additional tools available, such as picture editing that improve the image, giving an appealing look. If your product needs demonstration, videos posted on Instagram would be a perfect choice. Educational institutions may want to market on Twitter. In short, it’s vital to know what you are looking for and where the audience you are looking for is located.
You may wonder what techniques are available to ensure social media marketing is, and remains effective. Your first, and most important objective is to gain as many followers and friends as possible. This may require the use of available strategies guaranteed to increase your fan base. Apart from this, you must actively introduce trending topics sure to trigger reactions from people. It is imperative you respond to comments in your posts. You must also remain up-to-date, relevant, and creative. Everyone wants to be associated with someone who will keep them up-to-date with current trends, whether about prominent people or the latest gossip.
In conclusion, it is important to note the presence of security risks associated with social media in business. Because of this, caution is a must with all interactions on social media. The use of automated tools, introduced for reposting, follow back, etcetera, are available so that you are not caught in the cycle of trying to accommodate the levels of expectation that can drive social media. Stay up-to-date on these and upcoming tools, that will enhance and improve your social media business experience, making it even more exciting.m
Hillier Consulting & Marketing
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